Our store in Madison, Wisconsin is ready and excited to find you the best Bras , Panties, Beauty products, and more. With a vast selection of year-round and seasonal essentials, Victoria’s Secret, located at 37 W Towne Mall, offers collections that care for you in pure beauty and comfort, and feature Lingerie, Bras, Panties, Loungewear, Swimwear, Athleticwear, Sleepwear, Beauty & Body Care, Accessories, Footwear, Gifts, and, not to mention, a sale or two. Looking for something more specific? Discover our Strapless and Backless Bras, Corset Tops, Adhesive Bras, Period Panties, Pajama Sets , Sweatpants, Bridal Lingerie, and that’s just the beginning. Additionally, we offer professional services like finding your best size with a Bra Fit Expert. Finally, if you’re in need of a gift, we’re happy to assist for Valentine’s Day, Christmas, Mother’s Day, Birthdays, and anything else you’re celebrating. Shop presents like perfume, pajamas, and lingerie—or ask an associate to help you find something perfect. And don’t forget, we’re more than a shopping destination, we’re a community. Become part of the Victoria’s Secret & PINK Rewards program, VS & PINK Creators program, and more to become part of the family. We’re excited to shop with you!