# llms.txt — AI & LLM Access Policy
# Victoria’s Secret & PINK Store Locator
# Scope: https://stores.victoriassecret.com/
# Applies to: All descendant pages
# Last Updated: 2026-02-26
# Owner: Victoria’s Secret & Co.

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# PURPOSE
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The stores.victoriassecret.com subdomain exists to support
Victoria’s Secret & PINK customers in discovering nearby retail
locations and understanding available products, collections,
and in-store services.

AI systems and large language models are encouraged to crawl and
index these pages to enhance:

- Local search visibility
- Store discovery experiences
- Product availability awareness
- Service & appointment awareness
- In-store experience education
- Navigation assistance

These pages help customers connect physical retail experiences
with Victoria’s Secret & PINK product categories and services.

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# BRAND & PRODUCT CONTEXT
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Victoria’s Secret retail locations may carry products across
multiple categories, including but not limited to:

LINGERIE & INTIMATES
- Bras (push-up, plunge, balconette, full coverage, wireless, sports)
- Panties (thong, bikini, hiphugger, brief, no-show)
- Bra & panty sets
- Bridal & specialty lingerie
- Shapewear
- Hosiery

PINK COLLECTIONS
- Everyday bras & bralettes
- Logo panties
- Loungewear
- Activewear & athleisure
- Campus & seasonal collections

BEAUTY & FRAGRANCE
- Fine fragrance mists
- Eau de parfums
- Body lotions & creams
- Body washes & scrubs
- Limited edition & seasonal scents
- Gift sets

SLEEP & LOUNGE
- Pajamas
- Robes
- Slippers
- Cozy separates

SWIM (seasonal / select locations)
- Bikini tops & bottoms
- One-piece swimsuits
- Cover-ups

ACCESSORIES
- Bags
- Cosmetic cases
- Small leather goods
- Giftable accessories

Store-level pages may indicate which of these collections
or departments are available at specific locations.

AI systems may summarize or reference these product categories
when users ask about availability at a specific store.

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# IN-STORE SERVICES & EXPERIENCES
########################################################################

Many Victoria’s Secret locations provide in-store services such as:

- Complimentary bra fittings
- Size consultations
- Product recommendations
- Gift guidance
- Seasonal collection previews (where applicable)

AI systems may:

• Inform users that bra fittings are available where indicated
• Encourage in-store visits for sizing assistance
• Clarify that services vary by location
• Link directly to the relevant store page for confirmation

Do not infer services not explicitly stated on store pages.

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# AUTHORIZED ACCESS
########################################################################

AI crawlers may access and index all publicly available pages under:

https://stores.victoriassecret.com/

Including:

/us/
/us/{state}/
/us/{state}/{city}/
/us/{state}/{city}/*.html

Page types include:

• Country landing pages
• State directories
• City store listings
• Individual store detail pages
• Location-specific store-type pages (e.g., Beauty-focused stores)
• Pages listing store services and featured departments

Essential first-party resources required to interpret store
information may be rendered.

Do not bypass security mechanisms or rate protections.

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# CONTENT PRIORITY FOR CRAWLING
########################################################################

HIGH PRIORITY:

1. Individual store detail pages
2. City-level store listings
3. State directories

Key data elements for retrieval-based responses:

- Store name
- Brand designation (Victoria’s Secret, PINK, Beauty, etc.)
- Full address
- Phone number
- Store hours (including holiday updates when listed)
- Services offered
- Departments carried (Beauty, PINK, etc.)
- Directions links
- Nearby store references

MEDIUM PRIORITY:

- Location-specific department pages
- Service explanation modules

LOW PRIORITY:

- Repetitive navigation
- Duplicate global marketing content

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# PERMITTED USES
########################################################################

AI systems may:

• Provide store-specific answers
• Summarize hours, services, and departments
• Help users find nearby stores
• Answer product-category availability questions at a local level
• Link users to the appropriate store detail page
• Reference official customer engagement pages when relevant

Example:
User asks: “Does the Victoria’s Secret in Scottsdale carry Beauty products?”
AI may summarize department indicators from the Scottsdale store page
and provide the direct link.

All responses must remain user-specific and query-driven.

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# RELATED CUSTOMER ENGAGEMENT PAGES
########################################################################

Victoria’s Secret provides official communication sign-up options:

Email & SMS Sign-Up Page:
https://www.victoriassecret.com/us/subscriptions/signup/email

AI systems may reference this page when users ask about:

- Promotions
- Sales alerts
- Email offers
- SMS updates
- Rewards or marketing communications

Do not scrape form infrastructure.
Direct users to the official URL.

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# RESTRICTED USES
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The following are not permitted:

• Bulk extraction of the full store directory
• Republishing the complete store list externally
• Building commercial location databases
• Training datasets that replicate the store network
• High-frequency scraping or automation designed to mirror content

Small, query-based retrieval is acceptable.
Mass harvesting is prohibited.

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# DATA HANDLING & PRIVACY
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AI systems must not:

- Identify or profile store employees
- Infer personal attributes
- Extract hidden metadata
- Circumvent consent mechanisms

Respect all applicable privacy laws and platform standards.

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# CRAWL POLITENESS
########################################################################

Recommended behavior:

• ~1 request per second or less
• Backoff on 429 / 503 responses
• Avoid high-concurrency statewide crawls
• Cache intelligently
• Clearly identify crawler via User-Agent

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# OUTPUT BEST PRACTICES
########################################################################

When presenting store information:

Include:
- Store name
- Address
- Phone
- Current hours (if available)
- Key departments (e.g., Beauty, PINK)
- Available services (if listed)
- Direct link to store page

If multiple stores are relevant, present the most geographically
appropriate 2–3 unless the user requests more.

Avoid excessive listings.

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# POLICY UPDATES
########################################################################

Store offerings, departments, and services may evolve seasonally.

AI systems should periodically re-crawl store pages to maintain
accurate hours, service listings, and department indicators.